Streamline your onboarding with a powerful technique! We've curated 30 compelling motion graphics onboarding video examples, demonstrating how they significantly enhance user satisfaction and minimize support inquiries. We'll analyze how these videos demystify complex processes into easily understood visuals, leading to much higher user adoption rates. See the transformative potential of motion graphics and learn how to create experiences that truly resonate. Let's explore the best practices in these impactful examples.
Video's role in modern marketing:
People are 52% more likely to share video content than any other type of content.
Spending on digital advertising is expected to hit around $271.2 billion in 2023.
Social media video ads generate 12 times more shares compared to traditional image-based ads.
Supercharge your user onboarding with the impact of motion graphics! Below, we present 30 remarkable examples of motion graphics onboarding videos that clarify complex features and showcase product value, directly elevating user engagement and long-term retention. These examples, categorized by video style, will spark your creativity and inspire you to create memorable onboarding experiences. Be amazed by the innovative use of motion graphics. Learn the secrets to success in these carefully selected examples, focusing on reducing user friction.
Efficient visuals highlight the CombiSave valve's advantages. This motion graphics onboarding video cleverly demonstrates how the valve saves both time and money, reducing water waste and energy consumption. The concise narration and clear visuals make the information accessible.
The animation's pacing is ideal, showcasing the problem and solution effectively. The video's clean aesthetic is visually appealing, and the call to action encourages viewers to contact experts for more information. Up to £100 yearly savings are highlighted.
What We Can Learn
Start with a problem your audience feels, then smoothly show your solution. This builds instant connection.
BankMobile's app shines through its clear design. The motion graphics onboarding video effectively communicates the app's ease of use and key features, making the financial process accessible and straightforward. One in three students use it, a testament to its popularity.
Quick access to funds, especially the same-business-day transfer with Vibe, is emphasized. The video's clean aesthetic, featuring flat colors and simple line art, creates a modern and memorable experience.
What We Can Learn
Visually highlight your product's key benefits to grab attention and drive conversions.
Impressive visuals highlight Freshdesk Analytics' capabilities in this motion graphics onboarding video. The clear interface and interactive elements are instantly appealing, demonstrating the software's ease of use.
Bespoke reports and collaborative features are cleverly showcased, emphasizing the software's potential for informed business decisions. The video's efficiency in conveying complex information is commendable.
What We Can Learn
A calming background lets your platform's UI shine, making it memorable.
4. U.S. Bank 2D Animated Onboarding Motion Video Example
Clean lines and vibrant colors instantly draw the eye; this motion graphics onboarding video is a masterclass in visual communication. The strategic use of animation simplifies complex processes.
U.S. Bank's choice to use a clear, concise style is a smart move, ensuring the viewer understands the information without feeling overwhelmed. The video's effective use of visual hierarchy makes navigation intuitive and user-friendly.
Efficient visual storytelling makes this motion graphics onboarding video compelling. The contrast between a relaxed past and a stressful present, symbolized by paper airplanes versus overflowing paperwork, instantly connects with the target audience of travel agencies.
The video's success stems from its clear depiction of the problem and solution. It effectively demonstrates how Algolia streamlines operations, allowing businesses to focus on growth instead of firefighting daily tasks. Visit the website to learn more.
What We Can Learn
Craft visual metaphors that resonate with your audience's pain points to foster understanding and empathy.
6. Charles Stanley Explainer Motion Graphics Onboarding
Explaining dividends and yield clearly is this motion graphics onboarding video's strength. Animated visuals, especially the dividend payout comparison, make complex ideas simple. The classroom setting creates a friendly, approachable learning environment.
The video's concise, fast-paced style keeps viewers engaged. Visual metaphors, like stacked money, reinforce key concepts. It's a successful example of educational financial content.
What We Can Learn
Clear metaphors make complex topics relatable, driving engagement.
Resource efficiency in cities is powerfully illustrated in this motion graphics onboarding video. Data visualization is exceptionally clear, using charts and graphs to show resource consumption and the need for a circular economy. The animation style is clean and modern, making complex information easily digestible.
The video's strength lies in its compelling visuals; the transition from a masked person to one smiling showcases the positive impact of sustainable practices. The inclusion of partner logos adds authority, and the website address provides a clear call to action.
What We Can Learn
Illustrate the circular economy's impact with clear visuals, driving viewer understanding.
Understanding user behavior is key, and Hotjar's motion graphics onboarding video excels at showing how. The animated comparisons of data capture methods are brilliantly executed, making complex concepts easily digestible. The video targets website owners, UX professionals, and marketing teams.
This concise explainer video uses vibrant colors and smooth transitions to maintain viewer engagement. The visualization of potential data issues is particularly effective, driving home the importance of complete data for accurate insights. The video implicitly encourages users to upgrade to 100% session capture.
What We Can Learn
Bright colors and clean design keep viewers engaged; they'll watch to the end.
This engaging motion graphics onboarding video cleverly uses everyday scenarios to explain predictive analytics. The vibrant color palette, including purple, yellow, and blue, enhances the isometric 3D animation, making complex data visualizations easy to understand. Line graphs clearly show data trends over time, with a magnifying glass projecting future outcomes.
The video seamlessly transitions between examples, illustrating the versatility of predictive analytics in various fields, such as flu outbreak prediction. High-risk areas are highlighted using rotating circles on a world map, effectively communicating potential threats. Accenture's Applied Intelligence is subtly yet effectively promoted.
What We Can Learn
Smooth transitions between scenes keep viewers engaged, leading to better retention.
Security redefined. A motion graphics onboarding video vividly illustrates the Aircove router's features. The animated scenes clearly show device grouping and effortless location switching via the intuitive app interface.
Whole-home protection is emphasized, highlighting seamless VPN location changes without disrupting connections. The drag-and-drop functionality for device grouping is also showcased, making the setup process appear simple and user-friendly.
What We Can Learn
Match your video's color palette to your brand for a cohesive and memorable experience, improving brand recall.
Employee engagement is crucial. This Motion Graphics User Adoption Guide Video effectively uses innovative visuals and concise UI mockups to highlight the Achievers platform's features, addressing the needs of HR professionals and business leaders. The platform's ability to boost productivity and foster a sense of belonging is clearly communicated.
The video's strength lies in its clear demonstration of platform functionality through intuitive UI displays and engaging animated sequences. The use of 3D and 2D elements creates a dynamic and memorable experience, prompting viewers to explore further.
What We Can Learn
Character-driven scenes make abstract concepts like belonging easy to grasp.
Citrix's security solution is brilliantly showcased. The video's use of visual metaphors, like the wolf in sheep's clothing, instantly grabs attention and clearly illustrates the concept of hidden threats. This Motion Graphics Training Video cleverly simplifies complex security ideas.
The animation style is concise and engaging, using vibrant colors and icons to create a dynamic learning experience. The video effectively communicates the need for a robust security solution, making complex information accessible to a business audience.
Intriguing visuals and a sophisticated aesthetic define this Motion Graphics Overview Explainer Video. The opening sequence, a morphing Apple logo, immediately captivates, while clear screen recordings effectively demonstrate 1Password's features. The Watchtower security feature is particularly well-explained.
Seamless integration of animation and screen recordings makes complex features accessible. The video's brisk pace keeps viewers engaged, showcasing the software's functionality for Mac users concerned about online security. This is a strong example of concise and effective explainer video design.
VAT fraud's impact is vividly portrayed in this Motion Graphics How To Video. The clever use of animation, particularly the carousel metaphor, makes the complex subject matter easily digestible. Simple character designs and bright visuals further enhance understanding.
The video's approximately 92-second runtime effectively conveys the scale of the problem and the EU's response, making it a powerful tool for public awareness. Its clear explanation of VAT carousel fraud, combined with a strong visual narrative, leaves a lasting impression and implicitly encourages support for EU initiatives.
Secure access is paramount for business success. This Motion Graphics App Onboarding Video cleverly uses visuals to showcase CyberArk's Endpoint Privilege Manager, emphasizing its integration with ServiceNow. The clean design and simple animations make complex processes easy to understand, targeting businesses and IT professionals.
The video effectively demonstrates the automated request/approval process, highlighting the ease of use and the resulting boost in productivity. Clear visuals of UI mockups and icons illustrate the streamlined workflows, leaving viewers with a strong understanding of the solution's benefits.
Does your crypto earn interest? This Online Motion Graphics Tutorial Video on Compound explains how it can. The animation is exceptionally clear, making complex financial concepts accessible. The video's target audience is clearly crypto investors and developers.
Compound's features are effectively visualized, with memorable animations and a smart use of visual metaphors. The video's concise nature and vibrant visuals make it highly engaging, leaving viewers wanting to learn more.
Creating a compelling introduction is key, and this Motion Graphics Onboarding Guide Video does just that. The dynamic visuals and smooth transitions immediately capture attention, making complex machine learning concepts accessible to business users, data analysts, and developers. The video effectively demonstrates QuickML's ease of use.
The video's strength lies in its clear demonstration of the pipeline creation process and its showcase of diverse industry applications, highlighting QuickML's versatility. The well-designed UI screen recordings further enhance the understanding of its capabilities, leaving a lasting impression of its functionality.
Effective compliance training is crucial, yet often tedious. This Motion Graphics User Guide Video brilliantly showcases how 360Learning simplifies the process. The video cleverly contrasts the frustration of traditional methods with the platform's intuitive interface and automated features.
Designed for L&D managers and HR professionals, the video's dynamic visuals and concise presentation make complex information easily understood. The use of bright colors and smooth transitions enhances the overall impact, making it a compelling argument for improved compliance training.
Impressive visuals immediately grab attention. This Motion Graphics App Walkthrough Video uses 3D animation to showcase CAT RFV's interface, making complex data easily understood. The sleek design and color scheme create a professional, memorable aesthetic, perfect for businesses managing industrial fleets.
The video effectively communicates the software's value proposition. It clearly shows how CAT RFV optimizes equipment performance, reduces costs, and empowers data-driven decision-making. The concise messaging and smooth transitions maintain viewer engagement.
Charging infrastructure complexity is simplified in this Motion Graphics Onboarding Video. The vibrant animation of various electric vehicles immediately captures attention, showcasing the industry's rapid expansion. The TEST square graphic is a memorable visual, adding a touch of humor to the educational content.
Elaad's dedication to interoperability is clearly conveyed through simple yet effective animations. The video's visual style and concise explanations successfully highlight the challenges and solutions in the EV charging landscape, building trust in Elaad's expertise.
Impressive visuals highlight this Usability-Focused Tutorial Video. The use of 3D graphics and clear animations makes even complex integrations easy to understand, appealing to IT professionals and developers.
Visual metaphors simplify the setup process, demonstrating 1Password Business's ease of use. The video's brevity and focus on key benefits ensure viewers quickly grasp its value proposition.
Clean, modern visuals instantly engage. The Motion Graphics Onboarding Walkthrough Video expertly showcases Confluence Cloud's intuitive interface through detailed close-ups, highlighting its ease of use for project managers and teams. This approach effectively communicates the software's value.
The video's clear demonstration of key features, from page creation to content embedding, emphasizes Confluence Cloud's collaborative potential. This focus on functionality, combined with vibrant visuals, makes the software's benefits immediately apparent. Explore product guides to learn more.
Dynamic visuals immediately captivate in this Motion Graphics Onboarding Demonstration Video. The unfolding paper airplane revealing the Smartsheet interface is a brilliant attention-grabber, setting a positive tone. The video targets business professionals and project managers seeking efficient work management solutions.
Seamless transitions, utilizing morphing effects, showcase the integration between Smartsheet and Microsoft Dynamics 365. The 60-second runtime effectively communicates key features, including data synchronization and workflow automation, without being overly verbose. The use of vibrant 3D animation enhances the overall visual appeal.
Does choosing the right digital transformation path feel like navigating a maze? This motion graphics onboarding video cleverly uses visuals to show how PwC's Digital Operations Maturity Assessment provides clarity. The locked boxes representing choices immediately grab attention, and the split-screen comparison of traditional versus digitally transformed operations effectively highlights the benefits.
The video's strength lies in its ability to simplify complex information. The use of charts and icons makes the assessment process easy to understand, while the focus on pain points, priorities, and ROI resonates with business leaders. It's a highly effective demonstration of how to make a potentially complex topic engaging and accessible.
This video's impactful visuals immediately communicate the urgency of modern cybersecurity threats. A Motion Graphics Onboarding Explainer Video, it cleverly uses isometric cityscapes and network diagrams to illustrate the scale of the problem and the Skybox Security solution. Smooth wipes and fades create a seamless viewing experience.
The video's strength lies in its clear visual storytelling, using effective metaphors like shields representing security and cityscapes representing networks. UI mockups showcase the platform's functionality, making the explanation of complex features more accessible. The video successfully conveys the benefits of Skybox Security's platform.
This Motion Graphics Tech Overview Video cleverly uses visuals to explain complex concepts. The futuristic city opening immediately captivates, setting the stage for a discussion of 5G monetization. The iceberg analogy, illustrating the B2B market's size, is particularly effective.
Comarch's IT products are demonstrated clearly, showcasing their user-friendly interfaces. The video successfully communicates the value proposition, leaving viewers wanting to explore Comarch's solutions for navigating the 5G landscape.
Effective communication is key, and this Motion Graphics Feature Explainer Video for Cegid Retail Y2 demonstrates this perfectly. The climbing hand visual, symbolizing overcoming challenges, is a memorable and impactful metaphor. The clear UI mockups showcase the ease of use of the online documentation, knowledge base, and e-learning platform, all accessible free to five employees.
This concise video successfully highlights Cegid Retail Y2's support resources. The modern animation style and strategic use of screen mockups ensure the message is easily understood. The implicit call to action encourages viewers to explore the platform, leaving a positive and lasting impression.
Precise 3D models and animation make this motion graphics onboarding video a standout. The detailed visuals of the PF6 Flex system's components, especially the robotic arm and docking station, are exceptionally clear. The video's approximately two-minute runtime effectively conveys key information without being overly long.
Atlas Copco's PF6 Flex system is presented with impressive clarity. The clean, professional aesthetic and focus on the system's efficiency and compact design make it highly effective. The video successfully communicates the system's advantages to a manufacturing audience.
What We Can Learn
Simplify complex processes with clear visuals, driving viewer understanding.
Does inconsistent online checkout frustrate you? This Motion Graphics Training Video shows how American Express's Click to Pay simplifies the process. The video's clean, minimalist design and bright color palette immediately grab attention, clearly demonstrating the streamlined mobile-first UI. This is a training video for online merchants and payment processors.
The video effectively highlights the benefits for both customers (convenience, security) and merchants (easy integration, increased transactions). It's a concise, visually appealing explanation of a valuable solution.
Property managers will appreciate Guesty's clear and concise Motion Graphics Overview Explainer Video. The animation style is simple yet effective, making complex information easily digestible. Interface mockups clearly demonstrate the platform's functionality, showcasing sub-unit management and multi-channel booking capabilities.
The video's smooth transitions and intuitive visuals make it easy to follow, highlighting the seamless integration with popular booking sites. Its 1:28 runtime ensures viewers aren't overwhelmed, leaving them with a clear understanding of Guesty's value proposition for managing multi-unit properties.
FAQ
How do motion graphics clarify complex product features in onboarding?
Motion graphics translate complex product features into clear visuals, simplifying onboarding and boosting user understanding. Animated diagrams and step-by-step guides enhance comprehension.
What motion graphics styles best convey my brand's onboarding message?
Motion graphics styles range from minimalist and clean to vibrant and dynamic. The ideal style depends on brand identity and target audience. Consider a playful style for a younger audience or a sophisticated aesthetic for a professional demographic.
How do leading companies leverage motion graphics to engage new users during onboarding?
Leading companies utilize motion graphics to create engaging onboarding experiences that simplify complex information, highlight key features, and drive user action. Interactive tutorials and gamified elements enhance user participation.
How can existing brand assets be integrated into a motion graphics onboarding video?
Existing brand assets (logos, color palettes, fonts) are seamlessly integrated into motion graphics, maintaining brand consistency and reinforcing visual identity. This creates a cohesive brand experience across all touchpoints.
What scripting techniques maximize engagement in motion graphics onboarding?
Engaging scripting for motion graphics onboarding utilizes concise language, storytelling, and clear call-to-actions. Focus on benefits, not just features, and address user pain points directly.
How can motion graphics onboarding videos be optimized for global audiences and mobile devices?
Optimize onboarding videos for global audiences through translation, localization, and culturally relevant visuals. Mobile optimization involves responsive design and adaptive bitrates for seamless playback.
How do motion graphics create a memorable first impression during employee onboarding?
Motion graphics create memorable first impressions during employee onboarding by presenting information dynamically and visually engaging new hires. A positive tone sets the stage for a successful onboarding journey.
What color palettes and typography best practices apply to motion graphics onboarding?
Color palettes should align with brand guidelines and evoke desired emotions. Typography should be clear, legible, and consistent. Use color contrast to highlight key information and maintain visual hierarchy.
How can motion graphics showcase my product's value proposition during onboarding?
Motion graphics showcase product value by visually demonstrating key features, benefits, and use cases. Create a compelling narrative that resonates with users and highlights the product's unique selling points.
What visual storytelling techniques enhance motion graphics onboarding effectiveness?
Visual storytelling techniques (character animation, metaphors, emotional cues) enhance onboarding effectiveness by making information relatable and memorable. Visual narratives create stronger connections with users.
How can motion graphics personalize the onboarding experience for distinct user segments?
Personalize onboarding with targeted messaging, tailored visuals, and interactive elements catering to specific user segments. Address individual needs and preferences for a more impactful experience.
How do I plan the narrative structure of a motion graphics onboarding video?
Planning the narrative structure involves defining key messages, outlining a clear storyline, and structuring information logically. A well-defined narrative guides users through the onboarding process seamlessly.
How can motion graphics improve user retention post-onboarding?
Motion graphics improve user retention by reinforcing key learning points, providing ongoing support, and encouraging continued engagement. Micro-interactions and gamified elements can further enhance long-term engagement.
What are the essential elements of a compelling motion graphics onboarding experience?
Compelling motion graphics onboarding combines clear messaging, engaging visuals, interactive elements, and a user-friendly interface. A seamless and intuitive experience maximizes user satisfaction and retention.
How can motion graphics be used to drive desired user actions within the onboarding flow?
Motion graphics drive user actions by incorporating clear call-to-actions, interactive buttons, and visual cues. Guide users through the desired onboarding flow, encouraging specific actions and maximizing conversion rates. A typical 60-second video ranges from $1000 to $6000, depending on complexity. Turnaround time is typically 3-8 weeks.
How to plan and optimize Motion Graphics Onboarding Videos?
Visual Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this for a healthcare client. We designed a clean, intuitive motion graphics onboarding video explaining complex medical procedures, improving patient understanding and reducing support calls by 15%.
Actionable: Prioritize functionality and user experience in visual design.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Seth Godin. Advids used this approach for an e-commerce client. We created distinct motion graphics onboarding videos for different customer segments, resulting in a 10% increase in average order value.
Actionable: Tailor messaging to specific audience needs and pain points.
Storytelling Impact: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids employed this for a non-profit client. We developed a motion graphics onboarding video sharing compelling stories of impact, boosting donations by 25%.
Actionable: Engage viewers emotionally through narrative and thought-provoking questions.
Brand Consistency: "Brand is just a perception, and perception will match reality over time." - Elon Musk. Advids upheld this for a tech startup client. We ensured the motion graphics onboarding video aligned with their brand guidelines, strengthening brand recognition and building trust. This led to a 12% increase in social media engagement.
Actionable: Maintain consistent brand identity across all visual and messaging elements.
Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embraces this philosophy. For a gaming client, we continuously analyzed user feedback and iterated on the motion graphics onboarding video, leading to a 5% increase in player retention.
Actionable: Embrace feedback and continuously refine content for optimal performance.
Why Advids for Motion Graphics Onboarding Video?
At Advids, we create compelling Motion Graphics Onboarding Videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into engaging and effective onboarding experiences.
Transform Your Onboarding with Engaging Animation:
Customized Motion Graphics Onboarding Video Solutions: We tailor each project to your specific onboarding needs, reflecting your brand, style, and target audience. Whether you need to explain complex processes, introduce company culture, or showcase product features, we create animations that resonate with new hires. Creative Storytelling for Effective Onboarding: Our skilled animators and storytellers craft narratives that captivate your new employees and make learning engaging. We translate your onboarding materials into visually appealing stories that improve knowledge retention and accelerate the onboarding process. Cutting-Edge Technology for Modern Onboarding: We leverage the latest animation software and techniques to create visually stunning onboarding videos that leave a lasting impact. We ensure your videos are optimized for various platforms and devices, reaching your new hires wherever they are.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects across various industries, we have a deep understanding of what makes effective video content. We've helped over 315 clients create impactful Motion Graphics Onboarding Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We have a proven track record of delivering high-quality animation for diverse onboarding needs. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you to ensure your onboarding video exceeds expectations.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We believe in a collaborative approach, involving you throughout the entire process, from concept to completion. Your input is essential to ensure your vision is accurately reflected in the final onboarding animation. Strategic Communication: Clear and open communication is fundamental to our process. We prioritize understanding your onboarding goals, target audience, and brand identity to create truly impactful Motion Graphics Onboarding Videos.
Ready to unlock the potential of Motion Graphics Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Motion Graphics Onboarding Video?
A motion graphics onboarding video is a visually engaging and informative video that guides new users through the initial steps of using a product or service. It uses animation, graphics, and often voiceover narration to explain features, functionalities, and best practices in a clear and concise manner. This type of video is particularly effective for onboarding new users to software, apps, or online platforms, as it can simplify complex information and make the learning process more enjoyable.
Motion graphics onboarding videos are used across various industries, including software, e-commerce, healthcare, education, and finance. They can be used to introduce new features, explain complex concepts, provide step-by-step tutorials, and address common customer questions. By creating a visually engaging and informative experience, these videos can improve user satisfaction, reduce support costs, and drive product adoption.
What do top Motion Graphics Onboarding Videos have in common?
Mastering motion graphics onboarding videos requires a strategic approach focusing on user needs and clear communication.
Ideal User Profile - Craft a persona representing your ideal user, tailoring the video to their specific needs and language.
Onboarding Objectives - Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for user learning.
Value Proposition - Showcase the software's unique selling points and how it improves user workflows immediately.
Visual Design - Use a consistent color palette, typography, and animation style to create a professional and memorable brand experience.
User Experience Flow - Guide viewers through a clear and intuitive path, mirroring the actual user experience.
Key Feature Highlights - Prioritize features offering the greatest value and ease of use for new users.
Problem/Solution Fit - Show how the software directly addresses user pain points with clear, concise visuals.
Engagement Strategy - Use micro-interactions, animations, and concise explanations to maintain viewer attention.
Performance Measurement - Use analytics to track viewership, completion rates, and user engagement metrics.
Success Indicators - Define success based on user adoption rates, task completion, and overall satisfaction.
What makes Motion Graphics Onboarding Video effective?
A captivating motion graphics onboarding video is a powerful tool for engaging users and making a lasting impression. The effectiveness of these videos lies in their ability to simplify complex information, enhance user understanding, and create a positive learning experience.
A key element in creating engaging motion graphics onboarding videos is a design to capture attention ain interest. The use of vibrant colors, dynamic animations, and engaging visuals orm a potentially dry topic into a captivating experience. The video should be structured to guide viewers through the onboarding process in a logical and easy-to-follow manner, using clear visuals and concise explanations to ensure comprehension.
Methods for creating effective motion graphics onboarding videos often involve incorporating interactive elements rsonalized content. By including clickable buttons, quizzes, or polls, viewers can actively participate in the learning process, making the experience more engaging and memorable. Tailoring the content to specific user segments or individual preferences can further enhance the effectiveness of the video, ensuring that the information is relevant and valuable to each viewer.
How long should your Motion Graphics Onboarding Video be?
Optimize onboarding video length by aligning video style, use case, and target funnel stage for maximum impact.
Pre-production Considerations for Determining Video Length:
What core features need showcasing?
Who is the intended user?
What is the onboarding flow complexity?
What platform dictates video length?
What visual style best suits the brand?
Does the video need screen recordings?
What is the desired user engagement level?
Motion graphics onboarding video length guide
Motion Graphics Onboarding Types
Video Length
Use Case
Funnel
Explainer Video
45-90 seconds
Showcases core features and benefits concisely, ideal for complex software with a clear value proposition Uses screen recordings and animated transitions for a polished look
Awareness
Kinetic Typography
30-60 seconds
Highlights key onboarding steps with engaging text animations, suitable for simple software with minimal features Emphasizes readability and clear messaging
Engagement
Whiteboard Animation
60-90 seconds
Explains processes step-by-step, perfect for complex workflows or tutorials Uses a friendly, approachable style to build trust
Consideration
Flat Design
15-45 seconds
Presents a clean, modern interface overview, best for visually appealing software with intuitive navigation Focuses on visual clarity and ease of understanding
Activation
3D Animation
45-120 seconds
Demonstrates product functionality in a visually stunning way, suitable for innovative or visually complex software Captures attention with dynamic visuals and detailed product showcases
Conversion
How to create Motion Graphics Onboarding Videos?
Craft compelling motion graphics onboarding videos that seamlessly integrate with your product's user interface, driving user adoption and maximizing product value.,,Mastering the art of motion graphics onboarding videos requires a strategic approach, focusing on user experience and clear communication.
* Audience Definition - Deeply understanding your audience allows for personalized content, maximizing engagement and comprehension.
Feature Selection - Prioritizing key features ensures a focused, efficient onboarding experience, avoiding overwhelming new users.
Storyboard Creation - A well-defined storyboard ensures a clear, concise, and visually appealing narrative, improving user understanding.
Scriptwriting - Concise, benefit-driven scripting improves comprehension and retention, making the onboarding process more effective.
Style Selection - A visually appealing style enhances engagement and brand consistency, creating a positive first impression.
Visual Design - Clear, intuitive visuals mirroring the UI create a seamless transition from video to product, minimizing confusion.
Voice Recording - A professional voiceover enhances clarity and engagement, making the learning process more enjoyable and memorable.
Sound Effects - Strategic sound effects improve focus and highlight key actions, enhancing the learning experience.
Video Editing - Smooth transitions and pacing create a professional, polished video, improving user experience and comprehension.
Final Export - Optimized exports ensure consistent quality across platforms, maximizing reach and accessibility for all users.
Onboarding Video Production Process Overview
Creating effective onboarding videos involves more than just stringing together visuals. It's about crafting a journey that seamlessly guides users from their initial curiosity to confident product adoption. We've honed our process over time, learning what truly resonates with audiences.
We've found that a structured approach is key. It starts with understanding our audience and their needs, then defining clear objectives for the video. This foundation informs every subsequent step, from scriptwriting and storyboarding to animation and final export. We prioritize clear, concise messaging, ensuring the value proposition shines through. For example, when creating onboarding video animation examples, we focus on showcasing key features in a way that's both informative and engaging.
Defining the target audience: Knowing your user is paramount. We create detailed user personas to understand their pain points and motivations. This helps us tailor the message and visuals for maximum impact.
Scriptwriting and storyboarding: A compelling narrative is essential. We collaborate closely with clients to develop scripts that are both informative and engaging. Storyboarding helps us visualize the flow and ensure a seamless user experience.
Visual design and animation: Aesthetics matter. We choose a visual style that aligns with the brand and product UI. Animation brings the story to life, making complex concepts easy to grasp. High-quality app onboarding video examples often leverage subtle animations to guide the user's eye and highlight key features.
Performance tracking and iteration: We don't just create videos and walk away. We track performance metrics to see what's working and what's not. This data informs future iterations, allowing us to continuously improve the effectiveness of our Onboarding Video Animation and create truly exceptional Digital Onboarding Experiences.
By following this process, we ensure that every onboarding video we create is not just visually appealing but also drives user adoption and maximizes product value.
Choosing the Right Animation Style for Onboarding
Now that we've covered video basics, let's explore animation styles. Choosing the right style is crucial for engaging your audience and making your onboarding memorable. What resonates with your target users? A playful animation for a gaming app or a sleek, professional style for a financial platform? Think about your brand's personality and how your animation can reflect it.
Remember, your animation style should complement your message, not overshadow it. A clear, concise narrative is always key, regardless of how visually stunning your animation is. Need some inspiration? Check out explainer video onboarding examples to see how different styles can be applied.
Consider your budget. While 3D animation can be impressive, simpler styles like kinetic typography or flat design can be equally effective, especially for shorter videos. For complex workflows, whiteboard animation or instructional onboarding videos can break down processes step-by-step.
Think about your user experience. Does your animation mirror the in-app experience? This creates a seamless transition and minimizes cognitive load for new users. For fintech products, financial onboarding video examples can offer valuable insights into creating engaging and informative experiences.
Don't forget accessibility! Ensure your videos include captions and transcripts for users with disabilities.
Test and iterate. Gather feedback from your target audience and refine your animation based on their responses.
By carefully considering these factors, you can choose an animation style that not only looks great but also effectively guides users through your product and maximizes its value.
Creating Engaging Onboarding Video Narratives
Crafting engaging narratives is key to effective onboarding. We've covered the technical aspects; now let's breathe life into your videos with compelling storytelling. Think of your onboarding video not as a product demo, but as a mini-movie, guiding users through your software's world.
Remember, a good story resonates emotionally. It's about connecting with your audience on a human level. Think about how you can make your software's value proposition relatable and memorable.
Understand Your Audience: Who are your users? What are their challenges? Tailor your narrative to their specific needs. For example, if your target audience is busy professionals, keep your video short and to the point.
Show, Don't Just Tell: Use visuals to illustrate your points. Software onboarding video examples often use screen recordings and user interface animations to demonstrate functionality. Motion graphics onboarding video examples can further enhance engagement with creative visuals.
Focus on Benefits: Highlight how your software solves user problems. Instead of listing features, show how those features translate into tangible benefits. For instance, instead of saying "our software has automated reporting," show how this feature saves users time and effort.
Keep it Concise: Respect your viewers' time. Get to the point quickly and avoid jargon. Think of your video as an elevator pitch for your software.
Animated onboarding tutorials can be incredibly effective for complex workflows. By breaking down processes into digestible steps, you can guide users through the learning curve with ease. A clear, concise narrative, combined with engaging visuals, can transform a mundane onboarding experience into a memorable one.
Reviewing Onboarding Video Storyboards
Let's shift gears from animation styles and dive into the heart of onboarding video creation: storyboards. A well-structured storyboard is the blueprint for a successful onboarding experience, guiding viewers from initial curiosity to confident product adoption. We'll equip you with a practical framework for reviewing your storyboards, ensuring they're clear, engaging, and effectively communicate your product's value.
Remember, your storyboard is more than just a sequence of images; it's the narrative backbone of your video. It's where you translate your product's features into a compelling story that resonates with your target audience. Drawing inspiration from best onboarding video examples can be invaluable during this process.
Target Audience: Who are you creating this video for? Tailor your storyboard to their specific needs and technical proficiency. Are they beginners or experts? This will inform your visual style and narrative approach.
Value Proposition: Showcase how your software solves user problems. Don't just list features; demonstrate their benefits. Effective customer onboarding video examples often focus on the "why" behind the features.
User Interface Integration: Seamlessly integrate your UI into the storyboard. Product Introduction Animations can be a powerful way to showcase functionality and guide users through the in-app experience.
Call to Action: What do you want viewers to do after watching? Include a clear call to action, whether it's signing up for a trial or exploring a specific feature.
By applying these principles, you can create storyboards that not only look great but also effectively guide users through your product and maximize its value. Remember, testing and iteration are key. Gather feedback and refine your storyboard based on user responses.
Optimizing Onboarding Videos for Different Platforms
Optimizing your onboarding videos for different platforms is crucial for maximizing user engagement. Think about it – a video that works well on YouTube might not be as effective on Instagram or your website. We need to tailor our approach to each platform's unique characteristics, ensuring a seamless and engaging user experience. Consider how user behavior differs across platforms. A mobile user might watch a short video on the go, while a desktop user has more time and attention to spare.
Let's explore how to optimize your videos for various platforms, ensuring they resonate with your target audience wherever they are.
Mobile Optimization: Design for smaller screens. Prioritize clear visuals and concise messaging, capturing attention quickly. Think vertical videos and large, easy-to-read text. Product onboarding video examples optimized for mobile often use this approach.
Desktop Optimization: Leverage larger screens for more detailed visuals and interactive elements. Desktop viewers have longer attention spans, allowing for more in-depth explanations and richer content.
Social Media Optimization: Tailor your videos to each platform's audience and algorithm. Shorter, attention-grabbing videos tend to perform well. Welcome Videos for New Users on social media should be particularly engaging.
Website Embedding: Ensure seamless integration and fast loading times. A slow-loading video can frustrate potential users. Animated onboarding video examples can showcase how to integrate videos smoothly into your website's design.
By tailoring your videos to each platform, you'll create a more engaging and effective onboarding experience, ultimately driving user adoption and maximizing your product's value.
How motion graphics onboarding video examples are curated?
We dove deep into motion graphics onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic motion graphics onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its relevance to onboarding. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, motion graphics onboarding video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
