Motion Graphics Onboarding Video Examples

1. CombiSave

The immediate hook in this motion graphics onboarding video is the visual representation of wasted resources. We all feel the pain of waiting for hot water, and this video cleverly taps into that. The seamless transitions and simple graphics keep the viewer's attention fixed on the CombiSave solution.

British Gas positions its innovative valve as a time-saver, money-saver, and planet-saver. The 2D flat animation style is modern and engaging, presenting complex information with surprising clarity. Its a fantastic example of how a motion graphics video can explain a products value proposition.

2. BM Simple Motion Graphics Onboarding

With its focus on speed and security, this Motion Graphics Onboarding video sets a new standard for engaging students with financial services. BankMobiles user-friendly digital platform is brought to life through dynamic visuals and intuitive animations that simplify the refund process. The 2D art style, paired with a vibrant color scheme, strikes a balance between professionalism and accessibility.

The video seamlessly moves from a broader overview of BankMobiles 18-year history to showcasing the specific features of its Vibe checking account. This layered approach builds trust while effectively communicating the value proposition for student users. The overall feel is positive, energetic, and remarkably clear inspiring confidence in BankMobile as a forward-thinking financial partner.

3. Freshdesk Minimal Motion Onboarding Video

The Motion Graphics Onboarding Video is a great example of how to effectively showcase new features and functionalities while maintaining a sense of professionalism and engagement. The video seamlessly transitions between different features of the platform, providing viewers with a clear understanding of their capabilities and benefits. The light beige background creates a calming and inviting ambiance, enhancing the visual appeal and making the platform's UI elements stand out.

Furthermore, the subtle motion graphics used throughout the video add a touch of dynamism and bring the platform to life. The animation is sophisticated yet restrained, creating a professional and sophisticated feel that aligns perfectly with the platform's overall branding. The lack of voice-over allows the visuals and music to take center stage, creating a more immersive experience for the viewer. This video perfectly exemplifies how to create an impactful and engaging onboarding video that effectively communicates the value of new features without overwhelming the viewer with too much information.

4. U.S. Bank

The U.S. Bank Business Essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This motion graphics feature explainer video is a great tool for onboarding new users.

The video's design effectively emphasizes the Business Essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. This motion graphics video explainer does a great job of highlighting the platform's key features.

In conclusion, the U.S. Bank Business Essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency. Motion Graphics Onboarding Video are used to create a visually appealing and engaging explainer video.

5. Algolia Onboarding Motion Graphics

Amadeus's Motion Graphics Onboarding Video masterfully uses visual metaphors to illustrate the struggles of online travel agencies. From paper airplane bookings to the mounting flames of manual tasks, the story unfolds with clarity and humor. The minimalist 2D design is both elegant and effective, allowing the message to shine.

The clever use of contrasting music underscores the transition from past ease to present-day chaos, showcasing a deep understanding of sound design. Amadeus delivers an inspiring example of how to connect with your target audience through relatable storytelling and impactful visuals.

6. Charles Stanley 2D Animated Onboarding Video

We all appreciate a good financial lesson, and this motion graphics onboarding video for Charles Stanley Direct is a masterpiece of clarity. It distills the essence of dividends and dividend yield into a concise, engaging package. The presenter's charisma, combined with the dynamic animations, transforms potentially dry information into a fun learning experience.

What truly sets this video apart is its ability to demystify complex concepts through clever visual metaphors. Watching the thank you graphic appear alongside an explanation of dividends brings an element of human connection to the subject. It's a perfect example of how visuals can not only inform but also resonate with viewers on an emotional level.

7. UN Minimalist Motion Graphics Onboarding - Generate leads implicitly

We appreciate the elegant simplicity of this motion graphics onboarding video about urban resource management. The compelling visualizations effortlessly convey the urgency of the situation, showcasing the disproportionate resource consumption and emissions of our growing cities. This video isn't just informative; it inspires action.

The transformation from a linear to a circular resource model becomes crystal clear, leaving us with a deep understanding of urban metabolism. We love the way the UN encourages stakeholders to monitor their resource usage, offering practical solutions for a more sustainable future. The video's clean aesthetics and engaging voiceover deliver the vital message: a resource-efficient city benefits not just the environment, but our communities and economies as well.

8. Hotjar Motion Graphics Onboarding

With a focus on clarity and impact, this Hotjar motion graphics onboarding video exemplifies effective product demonstration. The video swiftly introduces the concept of session capture, showcasing both sampling and 100% coverage with elegant motion graphics. We all appreciate the way complex data is translated into digestible visual information, enhancing understanding without overwhelming the viewer.

The use of a clean, minimalist design aesthetic and vibrant color palette creates a sense of modernity and sophistication. Hotjar smartly leverages visual metaphors, like crumbling UI elements, to highlight the consequences of incomplete data. This strong visual storytelling makes a lasting impression, prompting viewers to consider the value of comprehensive analytics.

9. Accenture 3D Animated Onboarding Video

We admire the crisp storytelling in this motion graphics onboarding video, explaining the power of predictive analytics through a simple dinner analogy. Accenture cleverly uses this relatable scenario to illustrate how data analysis can inform everyday decisions. The transition from the kitchen scene to a global view of flu vaccine development emphasizes the wide applicability of this technique. With sleek isometric visuals and smooth transitions, the video leaves a lasting impression, prompting us to rethink how we approach future challenges.

The carefully chosen color palette and upbeat music enhance the visual experience, while the bold typography highlights key messages. This video effectively conveys how Accenture's Applied Intelligence can turn data into actionable insights, providing a fresh perspective on problem-solving. We love the way complex information is presented with clarity and a touch of elegance, making the concept accessible to a broader audience.

10. Aircove Motion Graphics Intro

We admire how this motion graphics onboarding video for Aircove seamlessly blends style and substance. The vibrant colors, predominantly purple and teal, capture attention and align perfectly with ExpressVPNs branding.  We love the way the video effortlessly demonstrates Aircoves functionality through crisp 2D animations, showcasing the routers ability to protect multiple devices across various VPN locations simultaneously.

The UI interactions are smooth and intuitive, making the complex concept of device groups and location switching appear incredibly simple. The top-down view of devices connecting to the router adds a layer of visual interest, further clarifying the products benefits. This video is a masterclass in visual communication, inspiring us to strive for similar clarity and impact in our own projects.

11. Achievers Creative Onboarding Animation - Boost engagement subtly

The visual language employed in this motion graphics video animation effortlessly blends the abstract with the practical. We love how Achievers utilizes character-driven scenes to represent abstract concepts like belonging and connection, then smoothly transitions to realistic portrayals of the platform UI. This approach makes the software immediately relatable and easy to understand.


Moreover, the video's use of a consistent color palette and clean typography elevates its overall aesthetic. The vibrant teal and purple hues not only reinforce Achievers' branding but also contribute to a visually appealing and memorable experience. We're inspired by how this video effectively communicates the platform's value proposition in an engaging and dynamic way.

12. Citrix Minimalist Onboarding Animation

Citrix helps companies protect data and secure access to corporate information. This video is designed to introduce the concept of Zero Trust Security.

Video Design - This Motion Graphics Onboarding Video uses a consistent color palette, bright, bold colors, and clean lines. Minimalist graphics and simple animations keep the video engaging and easy to understand.

The video starts with a simple animation illustrating data moving to the cloud. It then transitions into the use of icons to represent legacy applications that companies still need to support. Icons create a visual representation of legacy applications. The video uses a variety of visual techniques to illustrate the concept of Zero Trust security. The graphics are high quality and visually appealing, communicating the message clearly and concisely. The tone of the video is informative and engaging, encouraging viewers to learn more about zero trust security, a trending topic.

13. Planning in a Box

Planning in a Box is a SaaS solution that leverages big data and IoT device feeds to offer collaborative planning in a supply chain. It solves complex supply chain issues.

Video Design - Motion Graphics Video uses an abstract visual style and vibrant colors, creating a sleek and professional look. Bold graphics and shapes bring the intricate connections and challenges in the supply chain to life, helping viewers visualize the solution's impact.

The visual style effectively communicates the product's purpose by highlighting the complexity of modern supply chains and demonstrating how the solution simplifies these challenges. The color palette and animation engage viewers and highlight the key benefits of the solution. The tone is professional and informative, building trust with potential customers and showcasing the product's value.

14. EU tax and customs

EU tax and customs is a company that aims to improve the EU VAT system, prevent fraud, and make it more efficient. This video is designed to bring awareness of the current situation and the cost of carousel fraud.

Video Design - The video uses bright yellow, green, and blue color schemes with a clean, flat design style. It utilizes motion graphics and simple animations, similar to Motion Graphics Design. These elements make the video engaging and easy to understand for viewers.

The visual design effectively communicates the objective of the video by showing the negative impact of carousel fraud on public services and emphasizing the importance of tackling this problem. The tone of the video is serious and informative, as it highlights the threat posed by criminals to the EU economy. These visual elements help drive the video goal of raising awareness and encouraging viewers to join the effort to #StopTheCarousel.

15. CyberArk

CyberArk Endpoint Privilege Manager is a solution that aims to improve security by giving users access to the resources they need, when they need them. This video is designed to highlight the benefits of integrating CyberArk with ServiceNow IT Service Management.

Video Design - The video utilizes a clean and minimalist design style that aligns with the CyberArk brand identity. It utilizes a high-quality graphic style that is consistent throughout the video, which is common in Motion Graphics Example. The design is not too busy, allowing the viewer to focus on the information being presented. The animation is simple yet effective, emphasizing the flow of information and the integration between the two platforms.

The video's visual style effectively communicates the key messages about the integration's benefits. The combination of simple animation and clean graphics helps convey the automation and efficiency that the integration provides. The overall tone of the video is professional and informative, reassuring potential users about the security and reliability of the integration.

16. Coinbase

Coinbase Earn is a program that allows users to learn about and earn cryptocurrencies through engaging tasks. This video is designed to introduce Compound, a platform that enables users to borrow or earn interest on their crypto assets.

Video Design - This Motion Graphics Animation uses bright, clean, and modern color schemes. It incorporates graphics with simple and relatable illustrations of everyday scenarios, such as a woman investing in crypto, making the video easy to understand and engaging for a wider audience.

The video effectively communicates the concept of Compound as a way to earn interest on crypto assets. The tone is positive and encourages viewers to learn more about the subject. The narrative flows seamlessly, guiding viewers through the benefits of using Compound and how it compares to traditional banking.

17. QuickML

QuickML is a no-code machine learning platform that simplifies the creation of ML pipelines. It's designed for users with limited coding experience.

Video Design - The video uses a modern, minimalist design with a clean, white background and a blue color scheme. Animated graphics and bold typography make for an engaging and informative visual experience. Motion graphics visually represent the key functionalities of QuickML, making the video a good Motion Graphics Explainer. The simplicity and clarity of these graphics make the video a good Motion Graphics Explainer.

The video uses animation and graphics to convey the message of building, testing, deploying, and monitoring machine learning models. The visual design is vibrant, modern, and clean, which aligns with the focus on innovation, simplicity, and accessibility. The tone of the video is upbeat, positive, and empowering, effectively conveying the value of QuickML to the audience.

18. 360Learning

Ineffective compliance training can have serious consequences, leading to non-compliant behavior and financial losses. This is a problem that needs to be addressed, and a creative solution is needed to grab attention and drive home the message.

Video Design - The video uses a minimalist and playful design style with bright colors and abstract geometric shapes. Simple line icons and bright colors make the video visually appealing and engaging, while the motion graphics are animated in a simple and efficient manner, emphasizing clear and concise communication.

This playful approach makes the message approachable and easy to understand, effectively conveying the importance of compliance training. Motion Graphics Teaser is a great way to capture attention and highlight the potential for a more engaging and effective approach to compliance training.

19. Velo

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system. This is a powerful concept, and the video design reflects this power. It uses a dark background, with a minimal amount of color, emphasizing the graphics. The video uses an animation style that makes the viewer feel immersed in a digital world.

Video Design - The visual design of the video effectively drives the video goal. The tone of the video is confident, making the viewer feel secure, with the use of a dark color palette that gives the design a sense of sophistication. The video uses a simple, clean design that makes the viewer focus on the app itself, rather than the video's visual elements. The animation style, combined with the narrative, makes the viewer feel like they are experiencing the app firsthand.

Motion Graphics Video example - This is a great example of how to use motion graphics to create a compelling and informative video. The video is visually appealing and engaging, and it effectively communicates the key features of the product. The use of a dark background and minimal color creates a sense of sophistication and professionalism. The animation style is immersive and engaging, and it helps to bring the product to life.

20. Elaad

Elaad solves the problem of EV charging interoperability. The video explains the importance of interoperability in EV charging, which will lead to a smooth and seamless charging experience for EV owners.

Video Design - The video uses a combination of bold colors, simple animations, and a straightforward narrative to explain the concept of interoperability. It utilizes a Motion Graphics Explainer Video style that is designed to educate and inform the viewer. Simple illustrations, such as the different EVs and charging stations, help to make the video more relatable and easy to understand.

The video effectively communicates the importance of interoperability in EV charging. Visual metaphors, such as the arrows connecting the vehicles and charging stations, illustrate how interoperability works. The video is well-paced and engaging, with the use of animated text and simple graphics. This keeps the viewer's attention and makes the information easier to digest. This is a great example of how a simple animation can effectively communicate a complex topic in a way that is both engaging and informative.

21. 1Password

1Password Business customers can enhance their security posture by integrating with their existing infrastructure. This video will show how these integrations work and the value they bring.

Video Design - This is a Motion Graphics App Video that uses a combination of animation and graphics to visually represent the integration process. The video uses a clean white background to emphasize the graphics and icons, helping viewers understand how the product integrates with various security tools, such as IDPs, SIEM, MFA providers, and developer tools.

The video uses simple animation to highlight each integration, connecting it to the main circle using lines that change color. The overall effect is a clean and professional aesthetic that emphasizes the security benefits of integrations, ultimately driving home the key takeaway of the video, that integrations bring increased visibility and control over security posture.

22. Atlassian

Atlassian Confluence Cloud is a collaboration platform that helps teams work together. This video is designed to help those who are familiar with Confluence Data Center and Server transition to Confluence Cloud.

Video Design - The video showcases the user interface of Confluence Cloud. It uses vibrant color palettes, dynamic motion graphics, and clear, concise visuals to guide viewers through the features of Confluence Cloud. Minimal animation and an upbeat, conversational tone make this a good Motion Graphics Brand Explainer. This approach is helpful in introducing new users to the software, especially those who are transitioning from a different platform.

The visual style of the video effectively communicates the objective of the video by emphasizing the ease of use and intuitiveness of Confluence Cloud. Bright colors and playful graphics create a positive and welcoming atmosphere, which reinforces the idea that Confluence Cloud is designed to simplify teamwork. The video's narrative highlights the features of Confluence Cloud such as the home dashboard, spaces, recent work, and activity feed, effectively guiding viewers toward understanding how to navigate the platform.

23. Smartsheet

Smartsheet is a platform that allows anyone to manage projects, automate workflows, and build new solutions. The video is designed to introduce the Microsoft Dynamics 365 Connector and explain how it helps streamline business operations.

Video Design - The video is a clean and simple Motion Graphics Brand Video that uses a series of flat animations to show how Smartsheet works. The animations are easy to follow, and the use of color and visual cues helps keep the viewer engaged. The video is fast-paced and visually engaging, with the use of color and motion graphics to create a modern and impactful look.

The video's clean, flat design style communicates Smartsheet's brand promise of simplicity and ease of use. The animated sequence portrays how the product connects and integrates with Microsoft Dynamics 365, which helps users streamline their workflows. The video uses bright, bold colors that capture the viewer's attention and create a positive tone. This design style conveys the brand's value proposition of providing a dynamic and intuitive work platform.

24. PwC

PwC's Digital Operations Maturity Assessment helps organizations navigate the complexities of digital transformation. The video is designed to highlight the Value Proposition of the assessment by using a simple analogy.

Video Design - The video uses a playful visual style with vibrant colors and simple, engaging graphics. The design of the video is in the style of a lighthearted metaphor. The use of three safes that represent different aspects of digital transformation is a great way to illustrate the complex nature of this process. The safes' bold color scheme and cartoonish design add a fun element to the video, helping to make it more engaging. The video showcases the potential benefits of the assessment in a clear and concise way.

The video's animation style effectively communicates the key message that PwC's Digital Operations Maturity Assessment can help organizations make informed decisions about their digital transformation journey. The visuals clearly convey the message, while the playful tone helps to make it more relatable and engaging. The visual style of the video is able to communicate the objective of the video. The video uses bright, playful colors and simple graphics to help make the complex topic of digital transformation more understandable and engaging.

25. Orange

Orange Cyberdefense provides security solutions for a growing, complex, and constantly changing world. The video is designed to highlight the need for comprehensive cyber security solutions.

Video Design - The video is a compelling Motion Graphics Teaser Video that utilizes bright and bold colors. The use of 3D and flat isometric graphics throughout the video helps the viewer easily visualize the complexities of cyber security, specifically around managing security across a network, and how solutions help to solve the challenges of a growing attack surface.

The design is both dynamic and aesthetically pleasing, with the color choices and graphics creating a sense of forward momentum. The visual style effectively communicates the objective of the video, which is to introduce the viewer to solutions and showcase the need for comprehensive cybersecurity solutions.

26. Comarch

Comarch helps businesses develop 5G monetization strategies. The video is designed to raise awareness of this solution and prompt viewers to download a free white paper.

Video Design - The video uses a clean and simple design style, bright colors with 3D graphics, animated icons and illustrations that explain the company's 5G solution. The video focuses on a visual storytelling approach, which is effective because it grabs attention, simplifies complex technology, and makes the video more engaging for the viewer.

Motion Graphics Video Production is a powerful tool for communicating complex ideas. The visuals and narrative work in tandem to explain the complex topic of 5G monetization and to communicate the company's expertise in the field. The video's cheerful tone is reflected in the choice of colors and graphics, which ultimately contributes to a positive feeling associated with the solution.

27. Cegid

Cegid provides services to retail companies. This video is designed to tell you about the support that Cegid offers to its retail customers.

Video Design - Simple, flat color illustrations are used to portray the message of the video, these visuals are combined with clean typography to create a clean and professional look. White question marks are animated to emphasize the user's need for assistance, while arrows highlight the company's commitment to supporting its customers.

Short Motion Graphics Video is a great way to showcase the support that Cegid offers to its retail customers. The use of bright colors and a clean, modern style creates a sense of professionalism, while the animated graphics add a touch of energy and excitement.

28. Atlas Copco Motion Graphics Assembly - Boost brand awareness subtly

The beauty of this motion graphics onboarding video lies in its ability to make the complex seem simple. We see how a multi-spindle tightening system operates, guided by clear visuals and concise narration. The focus on the interplay between robotic arms and Power MACS controllers highlights the precision and adaptability of the technology.

The minimalist aesthetics, smooth transitions, and strategic use of 3D animation transform a potentially dry technical demonstration into a captivating visual experience. This video is a prime example of how motion graphics can effectively communicate complex information while maintaining a high level of visual appeal.

29. American Express

American Express is a global service company, providing customers with access to credit cards, insights, and experiences. This video is designed to show how the new payment option is designed to provide a better online shopping experience.

Video Design - The video is designed in a very simple, bright, bold, modern style. Flat design and geometric shapes give the video a modern and professional aesthetic. Bright colors grab the attention of the viewer and keep them engaged.

The video uses an animated representation of the problem, which is then solved using the new payment option. The use of a bright, pastel color palette makes the video feel modern and approachable. The video is designed with the tone of urgency, as it explains how customers are leaving shopping carts without completing their purchase because of the inconvenience of the checkout process. The animation style and graphics help to illustrate this point effectively. The fast paced nature of the video helps to emphasize the problem and demonstrate how the solution can fix it.

30. GUESTY

GUESTY is a property management software company that simplifies the operational needs of short term rentals. This video explains the concept of multi-unit listings and how GUESTY can help manage these listings.

Video Design - The video uses a clean, minimalist style with simple, bold visuals that highlight key information on screen. Animated illustrations depicting apartment blocks and individual rooms, combined with text overlays, form an easy-to-understand Motion Graphics UI Video.

The video's visual style and tone effectively communicate the complexity of managing multiple units and the ease with which GUESTY can handle this. Clear, concise language and a bright color palette create a friendly and inviting atmosphere, making the complex subject easy to digest. The video effectively connects the core offering to the user's potential pain points, further driving the video goal.

How to plan and optimize Motion Graphics Onboarding Videos?

Visual Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this for a healthcare client. We designed a clean, intuitive motion graphics onboarding video explaining complex medical procedures, improving patient understanding and reducing support calls by 15%.

Actionable: Prioritize functionality and user experience in visual design.

Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Seth Godin. Advids used this approach for an e-commerce client. We created distinct motion graphics onboarding videos for different customer segments, resulting in a 10% increase in average order value.

Actionable: Tailor messaging to specific audience needs and pain points.

Storytelling Impact: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids employed this for a non-profit client. We developed a motion graphics onboarding video sharing compelling stories of impact, boosting donations by 25%.

Actionable: Engage viewers emotionally through narrative and thought-provoking questions.

Brand Consistency: "Brand is just a perception, and perception will match reality over time." - Elon Musk. Advids upheld this for a tech startup client. We ensured the motion graphics onboarding video aligned with their brand guidelines, strengthening brand recognition and building trust. This led to a 12% increase in social media engagement.

Actionable: Maintain consistent brand identity across all visual and messaging elements.

Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embraces this philosophy. For a gaming client, we continuously analyzed user feedback and iterated on the motion graphics onboarding video, leading to a 5% increase in player retention.

Actionable: Embrace feedback and continuously refine content for optimal performance.

Why Advids for Motion Graphics Onboarding Video?

At Advids, we create compelling Motion Graphics Onboarding Videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into engaging and effective onboarding experiences.

Transform Your Onboarding with Engaging Animation:

Customized Motion Graphics Onboarding Video Solutions: We tailor each project to your specific onboarding needs, reflecting your brand, style, and target audience. Whether you need to explain complex processes, introduce company culture, or showcase product features, we create animations that resonate with new hires.
Creative Storytelling for Effective Onboarding: Our skilled animators and storytellers craft narratives that captivate your new employees and make learning engaging. We translate your onboarding materials into visually appealing stories that improve knowledge retention and accelerate the onboarding process.
Cutting-Edge Technology for Modern Onboarding: We leverage the latest animation software and techniques to create visually stunning onboarding videos that leave a lasting impact. We ensure your videos are optimized for various platforms and devices, reaching your new hires wherever they are.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects across various industries, we have a deep understanding of what makes effective video content. We've helped over 315 clients create impactful Motion Graphics Onboarding Videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We have a proven track record of delivering high-quality animation for diverse onboarding needs.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you to ensure your onboarding video exceeds expectations.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We believe in a collaborative approach, involving you throughout the entire process, from concept to completion. Your input is essential to ensure your vision is accurately reflected in the final onboarding animation.
Strategic Communication: Clear and open communication is fundamental to our process. We prioritize understanding your onboarding goals, target audience, and brand identity to create truly impactful Motion Graphics Onboarding Videos.


Ready to unlock the potential of Motion Graphics Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics Onboarding Video?

A motion graphics onboarding video is a visually engaging and informative video that guides new users through the initial steps of using a product or service. It uses animation, graphics, and often voiceover narration to explain features, functionalities, and best practices in a clear and concise manner. This type of video is particularly effective for onboarding new users to software, apps, or online platforms, as it can simplify complex information and make the learning process more enjoyable.

Motion graphics onboarding videos are used across various industries, including software, e-commerce, healthcare, education, and finance. They can be used to introduce new features, explain complex concepts, provide step-by-step tutorials, and address common customer questions. By creating a visually engaging and informative experience, these videos can improve user satisfaction, reduce support costs, and drive product adoption.

What do top Motion Graphics Onboarding Videos have in common?

2D Animation - A versatile style that can be used for a wide range of applications.

Whiteboard Animation - A unique and engaging style that creates a sense of authenticity.

Kinetic Typography - A dynamic and visually appealing way to present text-based information.

Mixed Media - A combination of different visual styles to create a more dynamic and engaging experience.

Screen Recording - A practical way to demonstrate how to use a product or service.

Product Demo - A visual showcase of the product's features and benefits.

Customer Testimonials - A powerful way to build trust and credibility.

Case Studies - A compelling way to demonstrate the product's impact.

Animated Icons - A visually appealing way to represent key features and functionalities.

Data Visualizations - A clear and concise way to present data and insights.

Call to Action - A clear and concise prompt that encourages viewers to take the next step.

What makes Motion Graphics Onboarding Video effective?

A captivating motion graphics onboarding video is a powerful tool for engaging users and making a lasting impression. The effectiveness of these videos lies in their ability to simplify complex information, enhance user understanding, and create a positive learning experience.

A key element in creating engaging motion graphics onboarding videos is a design to capture attention and maintain interest. The use of vibrant colors, dynamic animations, and engaging visuals can transform a potentially dry topic into a captivating experience. The video should be structured to guide viewers through the onboarding process in a logical and easy-to-follow manner, using clear visuals and concise explanations to ensure comprehension.

Methods for creating effective motion graphics onboarding videos often involve incorporating interactive elements and personalized content. By including clickable buttons, quizzes, or polls, viewers can actively participate in the learning process, making the experience more engaging and memorable. Tailoring the content to specific user segments or individual preferences can further enhance the effectiveness of the video, ensuring that the information is relevant and valuable to each viewer.

How long should your Motion Graphics Onboarding Video be?

A well-crafted motion graphics onboarding video is a valuable tool for guiding new users through the initial steps of using a product or service. The ideal length of the video depends on the complexity of the information being presented and the target audience's attention span.

Determining the Appropriate Length

A fundamental approach to determining the appropriate length is to consider the specific needs of your audience. For example, a video introducing a simple app might be concise and under a minute, while a video explaining a complex software program could be longer and more detailed. The key is to strike a balance between providing enough information to be helpful and keeping the video engaging and concise.

Pre-Production Considerations

Pre-production considerations can help you determine the ideal length for your motion graphics onboarding video.

How to create Motion Graphics Onboarding Videos?

A well-structured motion graphics onboarding video is a powerful tool for engaging new users and guiding them through the initial steps of using a product or service. The creation process involves a combination of planning, design, and production elements, ensuring that the final video is both informative and visually appealing.

Defining the Target Audience

A crucial step in creating effective motion graphics onboarding videos is to define the target audience and their needs. Understanding the user's experience level, technical expertise, and learning preferences is essential for tailoring the content and delivery style to ensure maximum comprehension and engagement. The video should be designed to address specific pain points and provide clear solutions, guiding users through the onboarding process in a logical and easy-to-follow manner.

Engaging Elements

Methods for creating engaging motion graphics onboarding videos often involve incorporating interactive elements and personalized content. By including clickable buttons, quizzes, or polls, viewers can actively participate in the learning process, making the experience more engaging and memorable. Tailoring the content to specific user segments or individual preferences can further enhance the effectiveness of the video, ensuring that the information is relevant and valuable to each viewer.

Pre-Production

Production

Crafting Compelling Onboarding Narratives

Choosing the right narrative is crucial for your onboarding video's success. It's about finding the perfect fit for your message and audience. Here are some popular narrative styles:

• This classic approach guides viewers through a clear sequence of steps or events.
• It's ideal for explaining processes or showcasing product features in a logical order.
• However, it can feel dry if not executed creatively. Consider incorporating Visual Metaphors or humor to keep viewers engaged.

• If you want to add intrigue, a non-linear narrative is your go-to.
• By jumping between timelines or perspectives, you create a dynamic experience.
• This style is great for showcasing a product's impact in different scenarios or highlighting its versatility.

• People connect with stories, especially when they can relate to the characters.
• By focusing on a specific character's experiences, you can create an Emotional Connection and make your message more memorable.
• This approach is particularly effective for showcasing how your product solves a relatable problem.

• This approach presents a relatable challenge and then positions your product or service as the hero.
• It's a direct way to highlight benefits and position yourself as the solution.
• Ensure the problem you present resonates deeply with your target audience.

• Weaving a compelling story can be incredibly effective.
• By using Storytelling techniques, you can illustrate your Value Proposition in a way that resonates emotionally and leaves a lasting impression.
• This approach is ideal for showcasing your brand's values and mission.

Boost Customer Engagement with Motion Graphics

Ditch the boring lectures and embrace the power of visuals. Use captivating animations and graphics to tell a story that resonates with your audience and makes them want to keep watching. For example, instead of simply listing features, show them in action through engaging animations.

Interactive Elements:

Incorporate clickable buttons, quizzes, or polls to transform passive viewers into active participants. For example, you could include a clickable product tour within the video, allowing viewers to explore features at their own pace.

Personalized Content:

Tailor your video content to specific customer segments or individual preferences. This creates a more relevant and engaging experience. For instance, you could create different versions of your onboarding video for different user roles, highlighting the features most relevant to each role.

Call to Action:

Don't leave your viewers hanging! Include clear and concise calls to action that guide them towards the next step. For example, you could encourage viewers to sign up for a free trial, download a resource, or visit your website.

Gamification:

Turn the onboarding process into a game by introducing elements like points, badges, or leaderboards. This can motivate viewers to engage with your content and make the experience more enjoyable. For example, you could award badges for completing different sections of the onboarding video.

Motion Graphics: Your Customer Journey's Secret Weapon

First impressions matter. Use your video to introduce your brand and highlight its unique value proposition. For example, you could create a short, visually engaging video that showcases your brand's personality and mission.

Consideration:

Once you have their attention, address their needs. Showcase the benefits and features of your offering, addressing potential concerns. For example, you could create a video showcasing customer testimonials or case studies to build trust.

Decision:

Help them make up their minds! Provide clear information about pricing, plans, and packages. For example, you could create a video that compares different pricing tiers and highlights the features included in each tier.

Onboarding:

Welcome them aboard! Guide new users through the initial setup process, explaining key functionalities. For example, you could create a step-by-step video tutorial that shows users how to set up their account and use the core features of your product.

Engagement:

Keep the excitement going! Encourage ongoing engagement by providing valuable tips and updates. For example, you could create a series of short videos that highlight new features, provide tips and tricks, or showcase best practices.

Support:

Be there when they need you. Offer readily accessible support resources. For example, you could create a video FAQ that answers common customer questions or provides troubleshooting guidance.

Retention:

Turn them into loyal fans! Reinforce the value of your product and encourage continued use. For example, you could create a video that highlights the long-term benefits of using your product and showcases customer success stories.

Onboarding Videos: The B2B Engagement Boost

• Captivate prospects with visually appealing and informative content that keeps them engaged throughout the onboarding process. For example, instead of sending a lengthy text-based email, you could send a short, engaging video that introduces your product and highlights its key benefits.

Improve Retention

• Provide valuable information and resources that empower prospects to understand your product or service and address their pain points. For example, you could create a series of short videos that answer common customer questions or provide tips and tricks for using your product.

Boost Conversion

• Guide prospects through the sales funnel with a clear and compelling narrative, highlighting key benefits and addressing potential objections. For example, you could create a video that showcases customer success stories or demonstrates how your product can solve a specific business challenge.

Enhance Understanding

• Simplify complex information and concepts, making it easier for prospects to grasp the value proposition of your product or service. For example, you could create an Animated Explainer video that breaks down a complex technical concept into easy-to-understand visuals.

Build Trust

• Establish credibility and build trust with prospects by providing clear, concise, and visually appealing information. For example, you could create a video that features testimonials from satisfied customers or showcases your company's expertise and experience.

Motion Graphics: Onboarding Across Industries

Motion graphics onboarding videos are adaptable tools that can be used across various industries to explain complex concepts, showcase products, and engage audiences.

Software and Technology: Simplify the Complex world of tech! Introduce new features and guide users through the onboarding process with clear visuals. For example, you could create a video that demonstrates how to use a new software feature or provides a step-by-step guide to setting up a new device.

E-commerce: Boost those sales! Introduce new products, highlight key features, and guide customers through the purchasing process. For example, you could create a product Demo Video that showcases the features and benefits of a new product or a tutorial video that shows customers how to complete a purchase.

Healthcare: Make health information accessible! Educate patients about new treatments and provide information about health conditions. For example, you could create a video that explains a new medical procedure or provides information about a specific health condition.

Education: Bring learning to life! Introduce new courses and provide students with a clear understanding of the curriculum. For example, you could create a video that introduces a new course topic or provides an overview of the course syllabus.

Finance: Demystify the world of finance! Explain complex financial concepts and introduce new products and services. For example, you could create a video that explains different investment options or provides an overview of a new financial product.

Non-profit: Amplify your impact! Raise awareness about your mission and encourage donations. For example, you could create a video that tells the story of your organization and highlights the impact of your work.

Onboarding Stories That Sell

Crafting a Compelling Storyline for your onboarding video is essential for capturing your audience's attention and leaving a lasting impression.

Identify the Problem: Start by understanding your audience's challenges and pain points. What are they struggling with? What are their unmet needs? For example, if your target audience is small business owners, you might identify their struggle with managing their social media presence.

Introduce the Solution: Once you've established the problem, introduce your offering as the hero. Highlight its key features and benefits, demonstrating how it directly addresses the challenges your audience faces. For example, you could showcase how your social media management tool can help small businesses save time and increase their reach.

Show the Transformation: Don't just tell, show! Demonstrate how your product or service transforms the user's experience, showcasing the positive outcomes and benefits they can expect to achieve. For example, you could show a small business owner using your tool to schedule social media posts, track their engagement, and generate leads.

Call to Action: End your story with a clear and compelling call to action, guiding viewers towards the next step in their journey. For example, you could encourage viewers to sign up for a free trial of your social media management tool or request a demo.

Crafting Engaging Onboarding Videos

Choose a visual style that aligns with your brand identity and resonates with your target audience. Consider whether a sleek and modern, playful and whimsical, or bold and impactful style best reflects your brand and appeals to your ideal customer.

Color Palette

Colors evoke emotions and influence perceptions. Select a color palette that is visually appealing, conveys the right emotions, and enhances brand recognition. Consider your target audience's preferences and the message you want to convey.

Typography

Clear and legible typography is essential for readability and comprehension. Use fonts that are easy to read, complement your visual style, and align with your brand identity. Avoid using too many different fonts, as this can create a cluttered look.

Animation Style

The Animation Style you choose will significantly impact the overall tone and feel of your video. Consider whether 2D or 3D animation, character animation, or Kinetic Typography is most engaging and appropriate for your target audience and message.

Sound Design

Sound enhances the emotional impact of your video. Incorporate sound effects and music that complement the visuals, create a sense of atmosphere, and evoke the desired emotions in your viewers.

Voiceover

A professional voiceover can elevate your video. Choose a voiceover artist whose tone and delivery align with your Brand Voice and target audience. A clear and engaging voiceover can make your video more relatable and memorable.

Measure Your Onboarding Video Success

• View Completion Rate:

  This metric indicates the level of viewer engagement and interest in the content. A high completion rate suggests that your video is captivating and effectively conveying its message. Track this metric using Video Analytics platforms like YouTube Analytics or Vimeo Analytics.

• Click-Through Rate:

  Measure the percentage of viewers who click on calls to action within the video. This metric indicates the effectiveness of your call to action and the video's ability to drive conversions. Use trackable links in your video to monitor click-through rates.

• Customer Satisfaction:

  Gather feedback from viewers to assess their satisfaction with the video's content, clarity, and overall effectiveness. This can be done through surveys, polls, or by simply asking for feedback in the video's comments section.

• Support Ticket Reduction:

  Monitor the number of support tickets related to the topics covered in your onboarding video. A decrease in support tickets suggests that the video is effectively addressing common user questions and issues.

• Conversion Rate:

  Track the conversion rate of viewers who take desired actions after watching the video, such as making a purchase or signing up for a free trial. This is the ultimate measure of your video's effectiveness in driving business results.

Boosting Your Onboarding Video Impact

Strategically implementing your motion graphics onboarding video into your marketing funnel can significantly enhance its impact and effectiveness.

Landing Page

• Embed your video prominently on your landing page to provide a captivating introduction to your product or service, capturing the attention of visitors and encouraging them to learn more. A/B test different video placements and calls to action to optimize conversion rates.

Email Marketing

• Include a link to your video in your email campaigns to engage subscribers, provide valuable information, and drive traffic to your website or landing page. Personalize your email Messaging to resonate with different segments of your audience.

Social Media

• Share your video on your social media channels to reach a wider audience, spark conversations, and Generate Buzz around your brand and offering. Tailor your messaging and video format to each social media platform.

Website

• Embed your video on your website's homepage, product pages, or relevant blog posts to enhance content, provide visual explanations, and engage visitors with a more dynamic experience. Ensure the video's placement is relevant to the surrounding content.

Blog Posts

• Incorporate your video into relevant blog posts to illustrate key concepts, provide visual examples, and break up long-form content, making it more engaging and digestible for readers. Optimize your blog posts and video descriptions for search engines to increase visibility.

Onboarding Videos: Convert Prospects into Customers

Motion graphics onboarding videos can be powerful tools for converting prospects into paying customers. They achieve this by visually showcasing your product's value, addressing customer concerns, and guiding viewers towards a purchase decision.

Highlighting Key Benefits: Instead of simply stating benefits, use dynamic text animations, eye-catching transitions, and even character-driven scenarios to visually demonstrate how your product solves problems. For example, a software company could use a character struggling with data organization and then show how their software simplifies the process, highlighting features like automated sorting and intuitive dashboards.

Demonstrating Use Cases: Bring your product to life by showcasing real-world applications. For instance, a project management tool could show a team collaborating seamlessly on a project, highlighting features like task assignments, progress tracking, and communication tools.

Testimonials and Call to Action: Feature authentic customer testimonials to build trust and credibility. End with a clear call to action, visually directing viewers to your website or a special offer landing page.

Case Study: Personalizing Onboarding for Different User Groups

Company: LinkedIn

Objective: Tailor the onboarding experience to different user groups, such as job seekers, recruiters, and business professionals, to provide relevant information and guidance.

Approach: LinkedIn segmented its user base based on their professional goals and interests. This segmentation allowed the company to personalize the onboarding experience by providing different content and features to each group.

Results: LinkedIn's user segmentation strategy resulted in:

• Increased user engagement: Users were more likely to engage with the onboarding process when it was tailored to their specific needs and interests.
• Improved user satisfaction: Users felt that the onboarding experience was more relevant and helpful, leading to increased satisfaction with the platform.

Key Takeaways: LinkedIn's Personalized Onboarding approach demonstrated the importance of understanding user needs and tailoring the experience accordingly.

Case Study: Developing a Comprehensive Onboarding Video Plan

Company: Slack

Objective: Create a comprehensive Onboarding Video Plan that effectively guides new users through the platform and encourages adoption.

Approach: Slack developed a multi-part video series that covered different aspects of the platform, including:

• Introduction to Slack: A high-level overview of the platform's features and benefits.
• Getting Started: A step-by-step guide to setting up a workspace and using basic features.
• Advanced Features: A deeper dive into more advanced features, such as integrations and automation.

Results: Slack's Onboarding Video Plan resulted in:

• Increased user activation: Users who watched the video series were more likely to activate their accounts and start using the platform.
• Improved user retention: The video series helped users understand the value of Slack and encouraged them to continue using the platform.

Key Takeaways: Slack's comprehensive Onboarding Video Plan demonstrated the importance of providing users with clear and concise information to help them get started and maximize their use of the platform.

Case Study: DuolingoDevelops a Comprehensive Onboarding Video Plan

Challenge:

Duolingo, the language learning platform, wanted to create a comprehensive Onboarding Video Plan that would guide new users through the key features and functionalities of the app. The company aimed to make the learning process more engaging and effective for new users.

Solution:

Duolingo developed a multi-part onboarding video series that introduced new users to the app's core features, such as the learning interface, the gamified learning system, and the community features. Each video was designed to be short, engaging, and informative, providing users with a clear understanding of how to use the app effectively.

Results:

Duolingo's comprehensive Onboarding Video Plan led to several positive outcomes:

• Increased User Retention: New users who watched the onboarding videos were more likely to continue using the app and achieve their language learning goals.
• Improved User Engagement: The videos helped users understand the app's features and functionalities, leading to increased engagement and a more enjoyable learning experience.
• Enhanced User Satisfaction: Users felt more confident and empowered to use the app effectively, leading to increased user satisfaction and positive reviews.

Conclusion:

By developing a comprehensive Onboarding Video Plan, Duolingo created a more engaging and effective learning experience for new users, leading to increased user retention, engagement, and satisfaction.

How motion graphics onboarding video examples are curated?

We dove deep into motion graphics onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and its relevance to onboarding.
7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics onboarding video examples 2024, n=7300 videos within duration <3 mintues, across industries.